Partner-to-consumer sales (B2B2C)
Coordinate business partners and consumer sales with catalog, receipts and authorized history. Review permissions and do not assume third-party data.
How Makinari helps Partner-to-consumer sales (B2B2C)
CRM retains partner accounts and authorized buyers. Commerce gathers orders and Register records in-person sales in the configured operation. Channels connects inquiries and Revenue Operations links documents. Consumer data and partner sales require authorized access and identification; automatic access to third-party systems or customer bases is not offered.
Configure data and action permissions, human review and specialist escalation. Validate integrations and respect contact preferences and provider limits.
Getting started depends on loading reliable data, connecting compatible channels and configuring and validating the required integrations. Test the workflow and its permissions before expanding it.
Key Workflows
- Distinguish partner accounts and authorized buyers in CRM and define who may consult their history.
- Link Commerce orders and Register receipts to identified buyers in the configured operation.
- Resume Channels inquiries and review Revenue Operations documents before confirming partner or consumer terms.
Potential operational benefits
Clearer coordination across partners and buyer support, depending on access, identification and available data.
Results depend on your process, data quality and configuration.
Recommended modules
CRM
Contacts, accounts and opportunities with a shared history.
Channels
WhatsApp and email conversations in a shared inbox.
Commerce
Catalog, online store and orders for products and services.
Point of sale
Sales, receipts and cash register shifts by location.
Revenue Operations
Orders, reservations, inventory, invoices and financial records.
Reports for your business
Based on the data you record and connect; these are operational reports, not industry benchmarks.
Related use cases
Retail through distributors
Link retail partners, catalog, orders and in-person sales to commercial documents, using only authorized data from the configured operation.
Business-to-consumer (B2C)
Connect catalog, online orders, in-person sales and consumer inquiries to customer history, respecting identification and contact permissions.
Omnichannel retail
Connect online store and counter sales to buyer history to coordinate inquiries, receipts and documents without assuming external synchronization.