Business-to-consumer (B2C)
Connect catalog, online orders, in-person sales and consumer inquiries to customer history, respecting identification and contact permissions.
How Makinari helps Business-to-consumer (B2C)
Commerce presents products and services with checkout; Register records in-person sales and receipts. CRM retains identified buyer history and Channels brings conversations together. Revenue Operations connects documents and inventory. Configure offers and payment methods for your operation and review pricing, return or availability exceptions.
Apply data and action permissions and human review before sending messages or committing terms. Respect contact preferences and provider limits.
Getting started depends on loading reliable data, connecting compatible channels and configuring and validating the required integrations. Test the workflow and its permissions before expanding it.
Key Workflows
- Publish the Commerce catalog with reviewed terms and record orders linked to the identified buyer.
- Identify the customer in Register to consult CRM history and link the receipt from an in-person sale.
- Resume questions in Channels and review Revenue Operations documents and inventory before confirming changes or availability.
Potential operational benefits
A more consistent journey across inquiry, purchase and support, depending on data quality and buyer identification.
Results depend on your process, data quality and configuration.
Recommended modules
CRM
Contacts, accounts and opportunities with a shared history.
Channels
WhatsApp and email conversations in a shared inbox.
Commerce
Catalog, online store and orders for products and services.
Point of sale
Sales, receipts and cash register shifts by location.
Revenue Operations
Orders, reservations, inventory, invoices and financial records.
Reports for your business
Based on the data you record and connect; these are operational reports, not industry benchmarks.
Related use cases
Omnichannel retail
Connect online store and counter sales to buyer history to coordinate inquiries, receipts and documents without assuming external synchronization.
Subscription businesses
Present subscriptions in your store and connect orders, documents and subscriber inquiries. Review terms, payments and cancellation actions.
Business-to-business (B2B)
Connect accounts, conversations, orders and documents in your B2B sales process, with defined owners and review of pricing, inventory and terms.