Use cases / D2C · Direct to consumer

Artisans and independent product workshops

Sell ceramics, jewelry and workshop pieces directly to buyers. Keep customization requests, approved terms and commission inquiries connected to the customer.

How Makinari helps Artisans and independent product workshops

An artisan workshop combines available pieces with custom commissions. Commerce presents the owned catalog, CRM retains buyer details and Channels brings measurements, finishes and questions together. Revenue Operations keeps commercial documents linked to the commission.

The artisan reviews materials, capacity and lead times before accepting customization. Specifications and prices must be approved before production. Workshop planning and shipping need their own processes or compatible integrations; automatic manufacturing or logistics are not promised.

Key Workflows

  • Present owned pieces and collect buyer measurements, finishes and preferences in the conversation.
  • Review capacity and materials and obtain price and lead-time approval before accepting a commission.
  • Consult the order and its documents to answer delivery questions or issues with the piece.

Potential operational benefits

Commissions with clear specifications and commercial terms, and less reconstruction of conversations during buyer service.

Results depend on your process, data quality and configuration.

Recommended modules

Reports for your business

Based on the data you record and connect; these are operational reports, not industry benchmarks.

Direct-to-consumer business profiles

For content creators, local producers, artisans and owned brands selling directly to their customers. Connect your catalog, conversations and orders with Commerce, Channels and CRM, and review purchases and service through Reporting and Support.

Explore all D2C use cases