Direct-to-consumer workshop brands
Sell own-brand pieces from the workshop and online store. Capture finish preferences and order context so the maker can review commissions with the buyer.
How Makinari helps Direct-to-consumer workshop brands
A small ceramics, leather or furniture workshop can sell its own pieces without distributors. Commerce presents the catalog with reviewed materials, finishes and prices; Register records in-person workshop sales. Connected conversations retain buyer preferences and distinguish an available piece from an inquiry about a custom commission.
Revenue Operations links the sale and its documents to the identified buyer. The maker must validate dimensions, finishes, availability and commission terms before acceptance; an order is not a manufacturing instruction and does not reserve production capacity. External inventory data requires compatible connection or import. Post-sale follow-up uses authorized channels only, and agreed dates are communicated after workshop review.
Key Workflows
- Publish own-brand pieces with approved photographs, materials, finishes and prices in Commerce.
- Capture commission preferences and request the maker’s validation of scope and terms before accepting the sale.
- Record an in-person purchase in Register and consult its history when answering care questions or discussing another commission.
Potential operational benefits
A direct buyer relationship and better-documented commercial commissions, with craft validation kept outside sales automation.
Results depend on your process, data quality and configuration.
Recommended modules
Channels
WhatsApp and email conversations in a shared inbox.
Commerce
Catalog, online store and orders for products and services.
Point of sale
Sales, receipts and cash register shifts by location.
Revenue Operations
Orders, reservations, inventory, invoices and financial records.
Reporting
Sales, costs, campaigns and agent activity.
Reports for your business
Based on the data you record and connect; these are operational reports, not industry benchmarks.
Sales Breakdown by Category
Compare sales by collection or item family to decide which catalog to promote, without inferring workshop capacity.
Monthly Sales & Cost Evolution
Compare sales with recorded material and operating costs to review the brand’s budget.
Customer Acquisition Cost (CAC)
With acquisition spending and identified buyers, review which channels warrant investment for direct sales.
Related use cases
Independent beauty studios
Present beauty services, handle inquiries and record studio payments. Retain client context to review service requests and coordinate their next appointment.
Home renovation contractors
Collect homeowner requests, coordinate visits and prepare renovation proposals. Document scope and approved changes alongside the commercial relationship.
Dark kitchens and D2C food brands
Sell directly through your online menu and connect orders, inquiries and identified purchases. Build an owned channel beyond marketplaces.