Use cases / Direct to consumer

Direct-to-consumer workshop brands

Sell own-brand pieces from the workshop and online store. Capture finish preferences and order context so the maker can review commissions with the buyer.

How Makinari helps Direct-to-consumer workshop brands

A small ceramics, leather or furniture workshop can sell its own pieces without distributors. Commerce presents the catalog with reviewed materials, finishes and prices; Register records in-person workshop sales. Connected conversations retain buyer preferences and distinguish an available piece from an inquiry about a custom commission.

Revenue Operations links the sale and its documents to the identified buyer. The maker must validate dimensions, finishes, availability and commission terms before acceptance; an order is not a manufacturing instruction and does not reserve production capacity. External inventory data requires compatible connection or import. Post-sale follow-up uses authorized channels only, and agreed dates are communicated after workshop review.

Key Workflows

  • Publish own-brand pieces with approved photographs, materials, finishes and prices in Commerce.
  • Capture commission preferences and request the maker’s validation of scope and terms before accepting the sale.
  • Record an in-person purchase in Register and consult its history when answering care questions or discussing another commission.

Potential operational benefits

A direct buyer relationship and better-documented commercial commissions, with craft validation kept outside sales automation.

Results depend on your process, data quality and configuration.

Recommended modules

Reports for your business

Based on the data you record and connect; these are operational reports, not industry benchmarks.