B2B wholesale storefronts

An online wholesaler serves businesses that need to review references, buying formats and replenishment for their own operations. Commerce presents the catalog and collects orders; CRM retains the buying business, its contacts and negotiation history. Staff review quantities, prices and agreed terms before confirming a transaction rather than treating it as a consumer purchase without account context.

Revenue Operations links sales and invoices to the buying business. Availability from an external ERP or warehouse requires import or compatible API integration. Credit terms, discounts and order acceptance require human approval; private pricing, approval portals and automatic financing are not assumed. Replenishment follow-up relies on recorded purchases and contact permissions, not inferred customer inventory.

Key Workflows

• Present references and buying formats in Commerce and record the business requesting a wholesale order.
• Review quantities, agreed price and availability with the salesperson before confirming an online order.
• Link the invoice to the B2B account and prepare replenishment follow-up based on recorded purchases and contact authorization.

Potential operational benefits

Online orders handled as business-to-business relationships, with reviewed terms and documents linked to the wholesale buyer.

Results depend on your process, data quality and configuration.