Agency retainer operations
Keep each monthly service scope, pending approvals and account review visible. Connect agreements, content and commercial administration.
How Makinari helps Agency retainer operations
An agency with monthly service agreements needs to distinguish included scope from additional requests. CRM retains approval contacts, the agreed service and the next commercial review. Channels brings together requested changes and CMS helps prepare documents and content for review. The owner records agreements; approval of an AI draft does not constitute the client's contractual acceptance.
Revenue Operations connects sales and invoices to the account. Subscriptions configures the period amount, next billing and due dates, generates the corresponding invoice and records authorized partial or full receipts. Creating an invoice does not charge the customer or confirm renewal. Reporting compares recorded sales and costs; time tracking and project profitability require their own data.
Key Workflows
- Record monthly scope, the approving contact and review date; distinguish additional requests in the conversation.
- Prepare drafts in CMS and assign internal review before sharing them with the client through Channels.
- Link the reviewed sale and invoice to the account and create renewal follow-up from loaded dates.
Potential operational benefits
Clearer recurring service scope and exceptions, with account reviews informed by agreements, content and commercial data.
Results depend on your process, data quality and configuration.
Recommended modules
CRM
Contacts, accounts and opportunities with a shared history.
Channels
WhatsApp and email conversations in a shared inbox.
CMS
AI-assisted content creation, review and publishing.
Revenue Operations
Orders, reservations, inventory, invoices and financial records.
Reporting
Sales, costs, campaigns and agent activity.
Apps used in this workflow
Reports for your business
Based on the data you record and connect; these are operational reports, not industry benchmarks.
Monthly Sales & Cost Evolution
Compare monthly service sales and recorded costs to decide whether to revise the recurring service scope.
Cost Breakdown & Distribution
Examine available tool, team and production expenses before changing the monthly service mix.
Contents Approved
Review internal approval of AI-generated content to refine instructions and templates, not to measure contract acceptance.
Related use cases
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Corporate group and event hotel sales
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