Use cases / B2B Go-To-Market

Agency retainer operations

Keep each monthly service scope, pending approvals and account review visible. Connect agreements, content and commercial administration.

How Makinari helps Agency retainer operations

An agency with monthly service agreements needs to distinguish included scope from additional requests. CRM retains approval contacts, the agreed service and the next commercial review. Channels brings together requested changes and CMS helps prepare documents and content for review. The owner records agreements; approval of an AI draft does not constitute the client's contractual acceptance.

Revenue Operations connects sales and invoices to the account. Subscriptions configures the period amount, next billing and due dates, generates the corresponding invoice and records authorized partial or full receipts. Creating an invoice does not charge the customer or confirm renewal. Reporting compares recorded sales and costs; time tracking and project profitability require their own data.

Key Workflows

  • Record monthly scope, the approving contact and review date; distinguish additional requests in the conversation.
  • Prepare drafts in CMS and assign internal review before sharing them with the client through Channels.
  • Link the reviewed sale and invoice to the account and create renewal follow-up from loaded dates.

Potential operational benefits

Clearer recurring service scope and exceptions, with account reviews informed by agreements, content and commercial data.

Results depend on your process, data quality and configuration.

Recommended modules

Apps used in this workflow

Reports for your business

Based on the data you record and connect; these are operational reports, not industry benchmarks.