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Back to Use Cases
Use cases / B2B2C Models

Developer sales through agency partners

Coordinate the developer, partner agency and consumer buyer. Keep source references and reviewed proposals visible throughout development sales.

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How Makinari helps Developer sales through agency partners

A developer marketing homes through agencies needs to retain which partner introduces the buyer and who responds for the development. CRM records agencies, authorized contacts and the partner reference in the opportunity. Channels brings together questions about units and terms; CMS helps prepare information and proposal drafts for commercial team review.

The developer confirms availability, pricing and terms from its updated source before sharing a proposal or coordinating a viewing. API can connect authorized data from compatible systems, but real-time property inventory is not assumed. Sharing permissions between agency and developer require configuration; the platform does not settle commissions, resolve attribution rights or formalize property purchase contracts.

Key Workflows

  • Record the partner agency and authorized buyer, retaining the source reference and the developer owner.
  • Prepare reviewed development information and a proposal after confirming pricing and availability with the developer.
  • Coordinate the viewing with stakeholders through a connected calendar and record the next step agreed with the agency.

Potential operational benefits

Better coordination of agency-introduced opportunities, with visible source references and proposals based on developer-confirmed terms.

Results depend on your process, data quality and configuration.

Recommended modules

CRM

Contacts, accounts and opportunities with a shared history.

Channels

WhatsApp and email conversations in a shared inbox.

CMS

AI-assisted content creation, review and publishing.

API and MCP

Connect systems and data through APIs, events and integrations.

Reporting

Sales, costs, campaigns and agent activity.

Reports for your business

Based on the data you record and connect; these are operational reports, not industry benchmarks.

Leads Contacted vs Active

Review opportunities with recorded contact to decide which agency-introduced inquiries need follow-up.

Meetings Scheduled

Examine viewings recorded as meetings to adjust developer-agency coordination, not to calculate home reservations.

Leads Task Distribution

Distribute response tasks by developer owner before sharing new proposals with partners.

Related use cases

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Connect a broker network to administrative inquiries from its consumer clients. Define the responsible intermediary and maintain follow-up continuity.

Automotive spare-parts wholesalers

Handle spare-parts orders from workshops and professional stores. Retain references and account terms while keeping compatibility subject to technical review.

Insurance and brokers

Coordinate broker accounts and authorized administrative inquiries with specialist review, without automating underwriting, coverage or policy issuance.