Use cases / B2B Go-To-Market

Freight brokers

Collect rate requests from shipping businesses and retain negotiations by account. Prepare reviewed offers using information supplied by transport providers.

How Makinari helps Freight brokers

A freight broker receives requests from businesses needing to move goods and negotiates an offer using transport provider information. CRM retains origin, destination, declared cargo characteristics and shipper contacts. Connected channels bring clarifications together, and Commerce supports preparation of the commercial quotation for review.

Revenue Operations links sales and invoices to the contracting account. The broker checks rates, capacity and terms with providers before communicating an offer; external data must be imported or connected compatibly. Organizing requests does not assign vehicles, dispatch freight or replace a TMS. Service changes and delivery estimates are communicated after operational validation, not as automatic commitments.

Key Workflows

  • Record a shipper’s request with origin, destination and declared characteristics for commercial review.
  • Document information received from a carrier and prepare an offer the broker validates before sending.
  • Link the accepted offer and invoice to the shipper and assign follow-up for contractual questions.

Potential operational benefits

More traceable rate requests and negotiations per business, with an explicit separation between commercial offers and transport execution.

Results depend on your process, data quality and configuration.

Recommended modules

Reports for your business

Based on the data you record and connect; these are operational reports, not industry benchmarks.