Freight brokers
Collect rate requests from shipping businesses and retain negotiations by account. Prepare reviewed offers using information supplied by transport providers.
How Makinari helps Freight brokers
A freight broker receives requests from businesses needing to move goods and negotiates an offer using transport provider information. CRM retains origin, destination, declared cargo characteristics and shipper contacts. Connected channels bring clarifications together, and Commerce supports preparation of the commercial quotation for review.
Revenue Operations links sales and invoices to the contracting account. The broker checks rates, capacity and terms with providers before communicating an offer; external data must be imported or connected compatibly. Organizing requests does not assign vehicles, dispatch freight or replace a TMS. Service changes and delivery estimates are communicated after operational validation, not as automatic commitments.
Key Workflows
- Record a shipper’s request with origin, destination and declared characteristics for commercial review.
- Document information received from a carrier and prepare an offer the broker validates before sending.
- Link the accepted offer and invoice to the shipper and assign follow-up for contractual questions.
Potential operational benefits
More traceable rate requests and negotiations per business, with an explicit separation between commercial offers and transport execution.
Results depend on your process, data quality and configuration.
Recommended modules
CRM
Contacts, accounts and opportunities with a shared history.
Channels
WhatsApp and email conversations in a shared inbox.
Commerce
Catalog, online store and orders for products and services.
Revenue Operations
Orders, reservations, inventory, invoices and financial records.
Reporting
Sales, costs, campaigns and agent activity.
Reports for your business
Based on the data you record and connect; these are operational reports, not industry benchmarks.
Leads in Conversation
Review active shipper negotiations to decide which requests need clarification before quoting.
Leads Task Distribution
Identify pending rate requests by owner to redistribute sales follow-up, not freight loads.
Monthly Sales & Cost Evolution
With recorded sales and external service costs, review the brokerage’s commercial budget.
Related use cases
Food suppliers and wholesale distributors
Organize restaurant and distributor accounts, repeat orders and commercial documents. Keep wholesale sales separate from consumer ordering.
Mid-market businesses (50–249 people)
Align sales and operations teams in businesses of 50–249 people with connected CRM, store and documents. The range guides use cases, not plan limits.
Business-to-business (B2B)
Connect accounts, conversations, orders and documents in your B2B sales process, with defined owners and review of pricing, inventory and terms.